Today, we were going to talk about how Marlin just switched to PureClean for our janitorial services (who use Green Seal Certified™ cleaning products and focus on reducing the environmental impact while keeping our offices all sparkly), but then we realized we could do that all in a simple parenthetical phrase. Topic accomplished. Moving on!

Our friends over at FoodIQ just sent us an interesting article (ne press release) from Hotels Magazine about the debut of ECOLICIOUS at W San Francisco. Apparently, it’s an “eco-fun” “organic-chic cocktailing” happy hour, complete with original “eco-friendly drinks” and “organic bar bites.” And, if you couldn’t tell already from our egregious use of quotation marks, we’re just a wee bit skeptical of how green all this really is.

Admittedly, it’s not a bad idea. They’re trying to take green into more chic territory (though they’re certainly not the first people to figure that one out) and they’re owning their version of green: how much more W could green get than ECOLICIOUS? And they are serving green-friendly things that are organic or eco-friendly or biodynamic (what?). But our faux green radar started going beserk when we read this sentence:

Guests will be encouraged to have fun with the ECOLICIOUS themed cocktail hour, by showing up with eco-friendly tips to share with others, wearing sustainable clothing, or reusing their cocktail glass each time they enjoy a new beverage.

Ok, “showing up with eco-friendly tips to share with others?” “Wearing sustainable clothing?”

Shenanigans, W.

Shenanigans.

Have a great weekend. We’ll be back with a much more positive attitude (and more Green!) on Monday.