Say the words “save water” to somebody in Missouri right now, and they’re likely to (a) laugh cynically, (b) look pityingly at you as though knowing you’d recently been struck, quite hard, in the head, or (c) skip straight to punching you in the face, which would then lead right back to (b).
Missouri’s record rainfall has flooded basements, breached levees, inundated entire towns and promoted a summer chock full of mold and mosquitoes (the Summer of Ugh?). One recent report we heard was that the water table around Springfield had risen seventy feet. That’s two-thirds of a giant man!
But things are considerably different (say, drier) out Colorado way. Water conservation is, of course, a massive issue for the Western States, and over the years Denver ad shop extraordinaire Sukle has done some stellar work for Denver Water. Their latest effort (via the Denver Egotist) is no exception. We love the simplicity of the idea, the ingenious mix of media and message, and the fact that now our tomatoes can feel the thrill of running the rapids before they hit the shopping bag.
So the question is, if advertising can help save water where it’s really needed, can advertising get rid of water where it’s not? Some sort of pipeline to the West made entirely out of snappy headlines and big ideas?
Update: Even more great water-saving stuff from Sukle.
