Putting Yearbook Yourself to the test


In honor of the freshly begun school year
.

Yearbook Yourself is another bit of viral goodness from our freakishly talented friends at Colle+McVoy in Minneapolis. These guys are getting way too good at this kind of thing. This time around, they’re selling shopping malls like Cherry Creek for Taubman Centers. And they’re doing it with your godawful yearbook photo.

So ok, yes, it’s a brilliant idea and everyone at Colle+McVoy should be lovingly dipped in a vat of melted down One Show pencils. But here’s the real question. Does this campaign — nay, can it — stand up to the Brian Test? Let’s find out!

What’s next? Wait, did someone just say FaceYourManga?

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