Don’t panic.
Sure it’s a great joke for dorks, but it’s also solid advice for restauranteurs nervously threading their way through current economic landmines.
This brief article in Newsweek features the iconic Chinese chain and offers a few insights into how P.F. Chang’s kept its cool as sales started to drop, reworking back-of-house processes, offering a few level-headed offers rather than panicked deep discounts, and managing to come out ahead. Not a single store closing, and stock in the company has doubled since November.
Sure, it’s Cheesecake Factory East. Or as a good friend likes to put it, T.G.I. China’s. But lettuce wraps aside, they’re doing something right.
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