Ripping type a new one

Nobody tears type apart like Marlin friend and über talent, David Croy. As evinced in this sweet love letter he wrote to the Art Directors Club concerning their new logo, entitled The New Art Directors Club Logo Is Total Dogshit.

It’s a nice follow-up to a post he wrote a few months back entitled The New ‘Public Enemies’ Lettering Is Total Dogshit, a piece that managed to provoke a response from the Public Enemies poster designers themselves.

Actually, on the Art Directors Club logo, Dave takes exception not with the entirety of the mark, but with the r-t letterspacing. Which makes his post all the more enchanting.

Agree with his assessment or not, we think the fact that he’s even asking the question is a step forward for all type kind.

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