Marlin’s grilledandlonely.com campaign for Bush’s Best Baked Beans won a DPAC Award in New York last night. What’s a DPAC, you ask? (Can’t believe you just asked that.)
The DPAC Awards are put on by DM2, the publishers of digiday: DAILY, and honor “overall excellence and breakthrough achievement in Digital Publishing and Advertising.” And we are thrilled not only to have won our category of Best Digital Direct Response, competing against other finalists TurboTax and ATC Logistics & Electronics, but also to be the only finalist of the entire show representing the foodservice industry. Last night we were keeping company with marketing juggernauts like Coke, Facebook, American Express OPEN, Walmart and IBM. Wow.
The big gala was last night in New York, and luckily Melissa Sunseri and our client, Erik Henry, were able to attend and accept our shiny hunk of honorary acrylic. According to Melissa, the room was full of laughter as they gave our intro, and several people commented on the site to her and Erik after the ceremony. All in all, it was a big hit, and we couldn’t be prouder.
Thanks again to our partners at The Alchemedia Project, who helped us execute the microsite, and to all the talented Marlinites who created not just the site, but the Mr. Lonely Grill Twitter feed, the online banner ads and the print work to make the site a success.
And it’s not over, not by a long shot. Stay tuned for more lonely meat love.
UPDATE:
DPAC just released the full roster of last night’s winners. And here they are, along with the finalists in each category. Lots of great stuff to Google.
BEST IN SHOW:
American Express OPEN
Best Ad Delivery Platform
Winner: Eyeblaster
Finalists: Datran Media / Aperture, AdMeld
Best Ad Delivery Platform Innovation
Winner: AdReady
Best Search Campaign
Winner: Covario / Intel Corporation
Finalist: Response Mine Interactive / Travelzoo
Best Digital Publishing / Content Platform
Winner: The New York Times / Times Reader 2.0
Finalists: American Express OPEN, Kinetic Corporation / Mercer
Best Publishing Platform Innovation
Winner: New York Times / Times Reader 2.0
Finalists: Kinetic Corporation / Mercer, eIBD / Investor’s Business Daily
Best Email Platform
Winner: Datran Media / StormPost, a Datran Media Solution
Best Mobile App Platform
Winner: Transpera
Best Social Media Platform
Winner: KickApps
Finalists: TV Guide.com, VEGA Advertising / Zovue.com
Best Digital Sponsorship
Winner: Ogilvy / IBM
Finalists: Studio One Networks / Pantene and Studio One Networks / ReadyU
Best Digital Magazine Platform
Winner: ZINIO
Best Digital Direct Response
Winner: The Marlin Company / The Alchemedia Project / Bush’s Best Baked Beans (Yay!)
Finalists: Blanchard Schaefer Advertising & Public Relations / ATC Logistics & Electronics and Initiative / TurboTax
Best Digital Product Launch
Winner: Initiative / Kia Soul
Finalist: MEA Digital / Oakley
Best Use of Rich Media
Winner: Cadbury / Trident Gum
Finalists: IAC Advertising / Visa and Mammoth Advertising / 20th Century Fox
Best Branded Video
Winner: Minyanville Media, Inc / Hoofy & Boo’s News & Views
Finalists: Animax / Carl’s Jr. and PINK / Minute Mentoring Video Series
Best Video Campaign
Winner: Almighty / New Balance
Finalist: Initiative / Carl’s Jr.
Best Social Engagement Campaign
Winner: Coca-Cola North America / Sprite
Finalists: Huggies Enjoy the Ride Rewards on Circle of Moms through appssavvy, and Ignited / NBC Universal / Bruno
Best Email Marketing
Winner: Datran Media / PGATOUR.com
Finalists: MHz Design Communications / Electrolux and Acxiom / Hewlett Packard
Best Branded Game
Winner: Arkadium / National Geographic Channel
Finalist: Circ.us and A&E Television
Best Branded Social Media Community
Winner: American Express OPEN
Finalists: BusinessWeek / Business Exchange, FD kinesis / Coldwell Banker
Best Branded Social App
Winner: RAPP Company / Travel Channel Kidnapped
Finalist: 360i / National Geographic Channel
Best Branded Website
Winner: American Express OPEN
Finalists: Reingold Inc. / Beauty For Life, Aczone / Allergan / Indelible Media Corp., and Tinactin Chill / Schering Plough / Indelible Media Corp
Best Branded Digital Magazine
Winners (Tie): VIVmag and Investor’s Business Daily / eIBD
Finalist: Zinio / The PopSci Genius Guide: Home Entertainment
Best Branded Mobile App
Winner: Showtime / Transpera
Best Mobile Campaign
Winner: Mella Media / B.R. Guest Restaurants
Best Branded Mobile Content
Winner: Quattro Wireless / Coca-Cola
Best Branded Email
Winner: MHz Design Communications / Electrolux
Best Digital Branded Content
Winner: Publicis Modem, Microsoft / Subway
Finalists: Aczone / Allergan / Indelible Media Corp., FD kinesis / Coldwell Banker and Tinactin Chill / Schering Plough / Indelible Media Corp.
Best Digital Integrated Content
Winner: She Knows / Aussie
Finalists: Investor’s Business Daily / eIBD and American Express OPEN
Best Digital Branding Campaign
Winner: American Express OPEN
Finalists: Publicis Modem, Microsoft / Subway and About.com / Walmart
Best Digital Integrated Campaign
Winner: Ogilvy / IBM
Finalists: Initiative / Lionsgate and Covario / Intel Corporation
Pakow!
Boom!
Beans are cool.
Yo Chris. I know we were honored for “overall excellence and breakthrough achievement in Digital Publishing and Advertising” but how do I put my picture in the avatar?
WOWZA! Great job, Marlin friends.
congratulations. you continue to make everything I work on look bad.
Congrats……Nice work bean team…. gotta love bean dating.
Thx for all the boomin’ love. And Speed, what do you mean? That avatar looks just like you!
Congrats Marliners (Marlinites?),
Our agency was one of the other finalists in this category. We obviously suck – but I’m sure we got second place and TurboTax was a very distant third. At least that’s what I’m telling my parents – frankly, they are really surprised I’ve amounted to anything.
The hardest part of all of this is that Doug Austin and I go wayyyy back. The fact that I was beaten by an agency that would hire a guy that used to play saxophone and thought he looked cool when he smoked a pipe well…….that just isn’t right.
Congrats to you all for the great work. Truth be told – beans are way sexier than logistics for the electronics industry. I would’ve voted for you too.