We’re busy as hell here, shooting down the final stretch of pipeline toward the holidays (and yes, we’re apparently even too busy to come up with coherent metaphors), but just saw this post on The Denver Egotist on CP+B’s retooling of the flailing Domino’s brand and wanted to link it up.
Also a link to Dave Rolfe’s firsthand bloggin’ of the idea.
We liked what happened recently with “You Got 30 Minutes” and like this back-to-roots push even more, retooling what was essentially a delivery brand into an actual food brand. Smart stuff.
Merry freakin’ pizza Christmas.
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