Graphicology offers up a sneak peek of the creative for this year’s Super Bowl.
In the interest of buzzing up the buzz (buzzily!), many advertisers are either pre-releasing spots or, as with VW and Bridgestone, releasing teasers spots online to get interest up without losing the oomph of a Super Bowl unveiling.
At this point, the only real standout is the short VW mockumentary about Sluggy Patterson. Sure, it’s a little overly scripted, but the character is a crotchety joy to watch, impatient with the young punks behind the camera and clearly reveling in the minor celebrity of inventing Slug Bug. (And no, I won’t call it “Punch Bug.” Or even the evolved “Punch Dub.” Won’t do it.)
Plenty of advertisers are blending digital and broadcast, online and on-air, including crowdsourced contest ads from CareerBuilder.com and Doritos. Good lord, even GoDaddy, with its dumb guy’s version of softcore pornography (and that’s dumb), continues its attempts to drive a little cross-media traffic, if only of the one-handed sort.
So many of the other spots just seem to prop up the notion that strictly broadcast advertising is doomed but has little idea how to get off the hamster wheel, spinning out slightly new permutations of the same schtick. To the point where Bud Light’s “Clothes Drive” is almost nagging in its deja dude vu gags.
At least the “Casual Friday” spot for CareerBuilder.com, a superficial twin of the Bud Light spot above and one of the three finalists for their Big Game contest, offers up a few more original nude co-worker jokes, knows to keep its funny as tight as the featured unclothed bodies are not, and gives you an empathic Jason Sudeikis doppelganger to lead you through the pale, fleshy forest. Plus it’s part of a larger, smarter effort.
Though it does make us wonder…how the hell did Office Naked become the latest ad meme?
No sneak peek at Focus on the Family’s purported controversial spot. Now if that one were crowdsourced, that’d be some entertainment.
For a more complete listing, and one-sentence creative descriptions, see Ad Age’s Super Bowl rundown.
2/3 UPDATE: Even more spots up now on Graphicology. Gotta love the fiddlin’ beaver.