It's coined from a mishearing of the Marlin agency phrase "Non-Joiner." We figured it was a pretty good name for a blog that features everything we do to not be like everyone else.
New Notch: EAT YOUR HEART OUT BANKSY - Meet David Choe. The world's richest graffiti artist. How'd he get so loaded?... http://t.co/irolzIWo2 weeks ago