Category Archives: Food IQ

Rolling out the Brick Carpet

We had a little house warming shin-dig last night. It was fantastic to have so many dear friends, family and colleagues stop by Brick City and take in our new space. Peruse the pics to do the same while we … Continue reading

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Fido goes fortified, and other fascinating things

Food Tool for the Week: Niches by Tysha Shay Today, there aren’t many industries in the U.S. that can claim near double-digit growth, but bottled water has been one of them. And, according to Beverage Marketing, the value-added category is … Continue reading

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Not Lost In Translation.

Food Tool Of The Week by Chef Rob Corliss of FoodIQ Suntory Time in America. Here’s the promised Japan download from our pre-show get together at the Nation’s Restaurant News Culinary R&D conference a few weeks ago. One breakout session … Continue reading

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The state of the plate.

Food Tool for the Week by Chef Rob Corliss of FoodIQ I just finished up the annual Nation’s Restaurant News Culinary R&D conference. This is a pre-conference conference for chefs, just ahead of MUFSO, which started Sunday. I thought it … Continue reading

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Spice For the Health Of It

Food Tool for the Week by Susan Wood of FoodIQ. Think you can’t stand the chile heat? Here’s a little something that might make you rethink your spice aversion — chile peppers and other spices might actually keep you healthy. … Continue reading

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Vending Trending

Food Tool for the Week by Chef Rob Corliss of FoodIQ. At FoodIQ, we look at a varied mix of websites, TV shows, magazines and lifestyles in general to identify the next influencers to impact our lives (and thus help … Continue reading

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“Home of Throwed Rolls” and the World’s Most Unusual Restaurants

Food Tool for the Week by Chef Rob Corliss of FoodIQ. Here at Food IQ, we love the unique and the bizarre, especially when it’s edible. This week’s Food Tool is an imaginative list of the world’s most unusual restaurants. … Continue reading

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Reverse Marketing and Krusty-O’s

Food Tool for the Week by Chef Rob Corliss of FoodIQ. While traditional product placement refers to integrating a real brand into a fictional environment, an idea that’s gaining traction is to create a fictional brand in a fictional environment … Continue reading

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The Power of H20

Food Tool for the Week by Chef Rob Corliss of FoodIQ. This week finds me wanting to reflect and write about something I find quite intriguing, with its continuous marketing evolution and commanding presence. Water: we all need it to … Continue reading

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Filed under Food IQ, Via Genova